Praise for Data Driven

“Data Driven is a practical guide for managing corporate data as a companywide asset. ‘Informationalization’ is just one of the essential approaches you'll find for bringing data and information directly to market to enhance the value of products and services."

Maria Villar, Senior Vice President of Data and Enterprise Technology, Fannie Mae

“Written by a pioneer in the information quality field, Data Driven distills Tom Redman’s experience into an easy-to-read book for corporate managers. He presents pragmatic solutions with the big picture—the bottom line—always in mind, showing how information quality can be made into an important business asset.”

Richard Y. Wang, Director, MIT Information Quality Program

“Tom Redman brings the same passion and depth of knowledge to Data Driven that he brought to our own journey in data quality and management at Shell. He really shows how to get the most out of data and information as business assets.”

Mike Sinclair, Vice President HR Services, Central HR, Shell International

“That data are an important corporate strategic asset is oft ignored under the pressures of daily events. Yet the right data—with quality and integrity—become the vital resource that informs the corporate strategic planning process and marketplace decisions. This seminal book ties it all together in a way that is steeped in contemporary reality.”

Dr. Ralph W. Wyndrum Jr., CEO, Executive Engineering Consultants, and President, IEEE-USA Innovation Institute

“It is impossible for companies to manage effectively without good data, and more importantly, good information. But most companies struggle to use these valuable assets well. Here Tom Redman shows the way: how all companies, in every industry, can and must leverage their data in their marketplaces.”

Blanton Godfrey, Dean, School of Textiles, North Carolina State University